X to Enhance Integration of Grok’s AI, Researcher Discovers

Elon Musk’s company, X, is improving its social networking app by adding Grok. This will let users search across X accounts, highlight text for quick searches, and talk to Grok’s chatbot through a pop-up sidebar, though these features aren’t generally available yet.

Elon Musk‘s company X is expanding the integration of Grok into the social networking app. Recent discoveries suggest that X is working on new features.

For example, you will soon be able to ask Grok about X accounts, use Grok to highlight text in the app and talk to Grok’s chatbot through a pop-up on the side of the screen while still using other parts of X.

Nima Owji, an independent app researcher, recently shared the results. He tweets a lot about the things he wants to see on X.

But in this case, Owji says he found the changes on X’s website on Friday, July 5. He also confirmed that the changes, to the best of his knowledge, are not yet available to everyone.

While browsing X, Owji discovered that he could use Grok through a pop-up on the right side of the screen. This is similar to how you can check your direct messages (DMs) from the app’s home screen using a smaller window on top of the screen.

Companies like Google and Microsoft also use chatbots in their work apps in a way that is similar to this one. Their AI chatbots are usually simple to reach because they are in a sidebar to the right of the screen.

This placement might make it easier for X users to chat with Grok more often, such as when they post something on the app or scroll through the timeline and see something new that interests them.

Changes indicate that Grok may expand the X experience. Owji discovered it was being used to visit X user-profiles and search X posts for words. One of the new features, for instance, would allow users to click a button to learn more about an account on X, but it’s unclear yet what details the account summary will include or exclude.

Perhaps you could ask Grok about an X account today to gain a better understanding of how this new feature could function. Perhaps even more intriguing is the fact that you can search Grok by simply highlighting a word in an X post.

You could then move your mouse over a word or words, click on the “Ask Grok” button that appears below the word, and initiate a search with the chatbot.

This would allow you to ask Grok about anything you want to know more about, such as news and information you saw on X.

X’s Integration of Elon Musk’s Grok and Revenue Trends

X integrated Elon Musk’s Grok into the former Twitter app last year. Initially, the goal was to encourage more users to subscribe to the Premium Plus plan.

OpenAI‘s ChatGPT, Google’s Gemini, and other products were becoming more popular, so X added mid-level Premium subscribers to Grok in March.

Appfigures, an app intelligence company, found that X’s in-app purchase revenue was still going down in May 2024, even though it was available to more people.

Its numbers show that X made $7.6 million in net sales in May. This is less than the $8 million it made in April and the $8.2 million in March.

Appfigures speculated that this decline could be due to the incentive for creators on X to post for financial gain, leading many to post frequently but sparingly to increase views. The company also said that the price of the premium subscription might be turning some people away.

The number of apps that compete with X is also higher than ever. New apps like Bluesky, Noplace, Instagram‘s Threads, and Mastodon are all making text-first social apps.

However, given that people are still searching for an app named “Twitter,” it’s possible that X is still adjusting to its new name. The number of downloads of X on the App Store dropped from 4.4 million in May 2014 to 3 million in May 2015. This is a 32% drop.