TikTok uses generative AI to increase its ad business

TikTok released “TikTok Symphony,” a set of AI tools that make it easy for brands to make ads and improve them. TikTok wants to improve ad performance with features like “Symphony Assistant” and predictive AI. This is because the company faces some problems, such as a possible ban in the US.

 TikTok is the latest tech company to use generative AI in its ads. On Tuesday, the company announced that it will be releasing a new AI suite for brands called “TikTok Symphony.” Marketers will be able to use the tools to write scripts, make videos, and improve assets they already have.

“Symphony Creative Studio” is the name of the new AI video maker in the suite. The company says that advertisers only need to give a few details for the tool to make videos that are ready for TikTok. The studio also provides brands with ready-to-use ad videos based on their TikTok Ads Manager assets or product information.

The new “Symphony Assistant” is an AI assistant that is meant to help advertisers improve their campaigns by creating and improving scripts and suggesting the best ways to do things.

For example, brands can ask the assistant to write a few catchy lines about the launch of their new lipstick. They can also ask the assistant to show them what’s popular on TikTok right now or to come up with ways to promote a new product in a certain field.

TikTok’s new “Symphony Ads Manager Integration” can help brands fix and improve their videos automatically. Brands can use the tool to improve videos they’ve already made so they stand out more.  In addition, TikTok is launching “TikTok One,” a central hub for marketers where they can connect with nearly two million creators, find agency partners, and use TikTok’s creative tools. Along with these changes, TikTok is also releasing new performance tools that use predictive AI to help advertisers make more sales. Advertisers can use their budgets and campaign goals to determine the best creative asset and audience for their ad.

Insights and challenges: TikTok’s growing Ad success amidst uncertain future in the US

The company said in the announcement that 61% of users have bought something, either on TikTok itself or after seeing an ad. TikTok also stated that 59% of users use the app to decide what game to download next, and 52% of users know more about cars because of content they’ve seen on TikTok.

TikTok’s ad business is performing well, and the company is expanding it to increase ad revenue. However, the company may encounter challenges in the upcoming year. I’m not sure what will happen with the app in the United States because last month, President Joe Biden signed a bill that would ban TikTok if its parent company, ByteDance, doesn’t sell it. Should the United States ban the app, it could potentially foster the growth of other tech companies and startups.

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Marzuq Sami

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