TikTok is adding generative AI avatars and an AI dubbing tool to improve ads and branded content. These tools will help creators and brands reach a global audience with realistic, multilingual avatars, while also addressing concerns about the use of AI in likenesses.
On Monday, TikTok announced that it would add generative AI avatars of creators and stock actors to its platform for ads and branded content.
The business is also releasing an “AI Dubbing” tool that will help creators and brands see their ads and branded content seen by more people.
The goal of the new “custom avatars” is to look like a creator or a brand spokesperson. Creators can choose to scale their likeness to make multilingual avatars that will help them reach more people around the world and work with more brands, according to TikTok.
Brands can create avatars with their spokesperson or a collaborator to keep global campaigns relevant in each country.
Additionally, there are new “Stock Avatars,” which are pre-made avatars created with the consent of paid actors for business use. The purpose of these avatars is to provide companies with a way to make their content appear more real.
The people who work on TikTok’s avatars come from a variety of backgrounds, countries, and languages, the company says.
The release of the new tools may cause concern for some individuals. Hollywood actors went on strike last year due to concerns about AI, specifically the use of their likenesses to create AI replicas.
On TikTok, creators have the option to opt for the use of their likeness in the new AI avatars. Creators can also set their prices, licenses, and rules for who can use their avatars.
TikTok introduces AI Dubbing tool to expand global reach
With the new AI Dubbing tool, brands and creators will be able to translate their work into 10 languages, such as English, Japanese, Korean, and Spanish.
The tool automatically determines the language in a video and transcribes and translates the content to create a dubbed video in the selected language.
TikTok says the new feature lets brands and creators talk to people all over the world.
TikTok recently stated that 61% of its users have purchased something, either on TikTok itself or after seeing an ad.
The changes will be part of “TikTok Symphony,” the company’s set of generative AI-powered ad solutions that came out in May.
The suite has tools that can help marketers write scripts, make videos, and improve assets they already have.
TikTok is increasing its ad revenue despite the possibility of a U.S. ban if its parent company, ByteDance, doesn’t sell the app within a year.
