Picsart collaborates with Getty Images for a new AI model

Picsart is collaborating with Getty Images to create an AI model that will provide its users with access to licensed AI images. The goal is to address copyright issues and encourage creative use on its platform.

SoftBank-backed photo editing startup Picsart announced on Thursday that it will collaborate with Getty Images to develop a unique model that will enable Picsart’s 150 million users to access AI images.

The company says that the model will give creators, marketers, and small businesses that use its platform fair AI images.

We will create the model from scratch and train it exclusively on licensed creative content from Getty Images.

The company behind Picsart says that people who sign up will be able to make their unique pictures and have full rights to sell them. The editing tools in Picsart allow anyone to add or change assets.

Picsart wants to give its users safe access to AI creative tools at a time when concerns about AI-generated images and copyright issues are growing. It intends to do this by training its model solely on licensed content.

Picsart’s AI lab, PAIR, is building it. The team will make the model available through the API services that the company already has.

Picsart and Getty Images Collaborate on AI-Generated Imagery

Picsart provides limitless customization, content, and editing tools for everything from social media ads to website graphics, according to Hovhannes Avoyan, CEO and founder of Picsart.

This collaboration will make AI-generated imagery from a top-tier brand commercially viable. We’re excited to work with Getty Images, the best commercial library out there, to bring this to market.

The model will be sent out later this year, according to Picsart.

The company is also adding video content from Getty Images to Picsart’s platform so that Plus members can access it.

Getty Images has collaborated with other startups, such as Bria, an AI image generator, and Runway, a startup that makes generative AI for content creators, to create responsible AI imagery. Picsart is the third of these partnerships.