Microsoft Teams Up with Vero to Drive AI Innovation and PR in the Philippines

Microsoft collaborates with Vero to bring out the visibility of AI in the Philippines.

Microsoft has enlisted the services of a top PR company in the Philippines, Vero, to manage the software giant’s artificial intelligence campaign. The idea here is to increase the level of usage of Microsoft’s AI solutions by people in and around the region.

Vero will also spearhead the promotion of AI solutions by Microsoft through professional training, media activities, and associations with key opinion leaders. Their work will also enhance the relationship of Microsoft with the government to make it a part of policymakers in shaping policies that support macroeconomic and macroenvironmental sustainability.

For Filipino knowledge workers, the study found out that approximately about 86 percent are already using AI based on Microsoft’s new study. This is perfect timing for Microsoft to display all their tools that use artificial intelligence. Specifically, Vero will be targeting the promotion of the Microsoft Copilot and emphasizing how the executive software can be of benefit in the decision-making and execution processes.

Raphael Lachkar, the COO of Vero, stated, “Microsoft Copilot has helped increase productivity and creativity of our SE Asian teams; some 40% use its tools.” We are confident that MS technology prowess will elevate the capability of the Filipino workforce for a world increasingly defined by technology.