Meta Introduces AI Assistants Featuring Your Favorite Celebrities

Meta introduced a voice-enabled AI assistant for its platforms. Still, privacy concerns in Europe and competition from other tech titans pose challenges despite rising profits and user adoption.

Mark Zuckerberg, founder and CEO of Meta, said at the company’s annual product presentation event, “I think that voice has the potential to be one of the most common ways that we all interact with AI.” He said, “It’s just a lot better.”

The launch comes months after OpenAI showed off its ChatGPT voice feature, which caused a stir because it sounded much like Scarlett Johansson’s voice. Meta got permission from the stars to use their voices in its new voice tool, which you can get on Instagram, Facebook, and WhatsApp. Meta AI won’t be available in Europe, though, because of worries about following EU data protection laws and possible fines.

Meta’s AI relies on content and data from the millions of people who use its platforms. In Europe, this is illegal and subject to strict rules. Like Google’s Gemini or ChatGPT, Meta AI is an AI assistant that can answer questions, make pictures, write messages, and even be a friend.

This new version adds to the first one that came out a year ago. Meta says that more than 400 million people already use Meta AI at least once a month. By the end of the year, the company wants it to be “the most widely used AI assistant.”

However critics say that many users find MetaAI by accident because it has taken the place of the search function in apps like WhatsApp. Since ChatGPT’s big breakthrough, big tech companies have been working hard to make AI apps that can quickly create high-quality content from simple queries.

Meta’s AI Innovations

There is a lot of competition. Google and Microsoft dominate productivity features, while Apple is just entering the game with AI-enabled iPhones. But these models need a lot of technical infrastructure, energy, and skilled engineers, which use up a lot of the company’s resources.

Meta thinks that its improved assistant sounds more natural and can talk and look at pictures. Like other chatbots, it can use food photos to suggest recipes and edit pictures when users ask.

Even though there are concerns about spending a lot on AI and VR, Meta’s profits have gone through the roof, and the price of its shares has increased by 60% since the start of the year. The company’s success depends on how well its ads do. However, the fact that Facebook spends a lot on AI and VR technology has always been a worry for investors and outsiders.

Cognitive scientist Carolina Milanesi said, “When I think about AI, Meta is not always the first brand that comes to mind.” “Privacy and trust will be their biggest challenges.” Many customers won’t believe the data isn’t being used elsewhere.”