Meta Develops AI Tools to Enhance Creativity for Over 200M Businesses

Meta creates a separate AI product unit to make tools for the more than 200 million businesses that use its platforms. This will improve efficiency and creativity worldwide.

Meta is creating a new product unit whose sole purpose is to create AI tools for the 200 million businesses that already use its platforms.

Clara Shih, who used to be CEO of Salesforce AI, will lead the group. Her primary objective will be to develop AI solutions for businesses and generate revenue from them.

The initiative’s goal is to provide businesses with AI-powered tools that help them improve their interactions with customers and the effectiveness of their ads.

Meta’s business AI chatbot for WhatsApp and Messenger is an early example. It lets businesses set up ways for customers to talk to them.

Mark Zuckerberg, CEO of Meta, talked about the possible effects on business. He said that AI-powered tools for making ads have already shown a 7% rise in conversion rates.

Building Tools for Deeper Customer Connections

The new product group will make tools for building stronger relationships with customers that go beyond advertising.

Shih said that the group’s goal is to make cutting-edge AI available to companies that might not know how to use it.

Meta has established AI infrastructure, including the Llama large language model, which has garnered over 600 million downloads.

Meta is expanding its AI capabilities in a strategic way to help businesses come up with new ideas and find new ways to make money.