Google Debuts AI Updates for Ads at Major Digital Marketing Conference

Google adds support for more than one language, better visual generation, brand guidelines, and performance insights to its AI-powered ad tools to make campaigns more effective across all formats.

Google’s AI tools for making ads now support more languages, which is one of the changes. The “conversational experience for search campaigns” made setting up campaigns easier by letting users enter the URL of their landing page.

Then, Google’s AI creates business descriptions, target keywords, headlines, and images. The feature first came out in English in January. In the next few months, Google has promised that this feature will also be available in German, French, and Spanish.

Google is also making its AI tools for editing photos available in more types of campaigns. Google has expanded the use of these tools beyond Performance Max ads to include Search, Demand Gen, App, and Display campaigns.

This gives advertisers more options. Visual asset generation tools can now work with six more languages: German, French, Spanish, Portuguese, Dutch, and Italian. Additionally, users can upload up to five reference images and receive a prompt to create visuals for products or promotions.

Google is also adding brand guidelines for Performance Max campaigns, which will give advertisers more control over assets made by AI. Google is also making improvements to its AI feedback tools, which give specific advice on how to make ads work better.

AI-Powered Performance Max Updates

As of next month, Performance Max will have new asset coverage reporting that will help you find asset groups that aren’t doing well and get specific suggestions on how to make them better, like “add two long headlines” or “add three square images.” Performance Max now has negative keywords for each campaign, as well as omnichannel bidding for Demand Gen campaigns.

All these updates aim to enhance the effectiveness of ads through the use of AI. While Google continues to refine AI image generation, the use of reference images enhances the accuracy and usefulness of these tools for brands. These improvements show how AI is becoming more important in advertising as Google’s systems change to offer new ways to improve campaigns and reach specific audiences.