Apple to Reveal AI Strategy at June 10 Worldwide Developers Conference

On June 10, Apple is scheduled to begin its yearly Worldwide Developers Conference. During the event, the company is anticipated to present its eagerly awaited artificial intelligence (AI) strategy.

The event will run through June 14, according to the timing revealed by the iPhone maker on Tuesday. As usual, Apple did not reveal what it planned to unveil, but those with knowledge of the situation have stated that artificial intelligence will be a major theme of the presentation.

Following a strategy that has been in place since the start of the Covid-19 pandemic, the conference will be accessible for free on Apple’s developer app and website. The company’s Cupertino, California campus will host the in-person opening-day announcements.

It is expected that Apple will disclose its next major software updates for the Mac, iPhone, iPad, and smartwatch. The anticipated iOS 18 update will feature a prominent display of the company’s new artificial intelligence strategy.

“It’s going to be Absolutely Incredible,” Apple marketing executive Greg Joswiak said when he announced the event, giving a clear nod to artificial intelligence.

Apple plans to implement a number of new proactive features to help users in their daily lives as part of its artificial intelligence strategy.

However, the business does not intend to launch its own generative AI chatbot. Instead, according to Bloomberg News, Apple is in talks to provide generative AI services with possible partners like Google and OpenAI within Alphabet.

Those working on the update anticipate that the iOS 18 release will be the most significant software redesign for the iPhone ever. The first significant update to the operating system running on the Vision Pro headset is also planned by the company, along with a minor software refresh for the Apple Watch.