Amazon Unveils New AI Tool to Generate Ads from One Image Instantly

Amazon has released a tool for advertisers that uses AI to make short videos from a single product image. The tool is currently in beta for some US users.

Amazon, an online store, has released a new video generator tool that uses AI to let advertisers make ads with just one product image. Announced on Thursday, this tool assists advertisers in creating video ads that highlight a product’s key features and selling points.

TC said that the AI video generator makes 720p videos with 24 frames per second that are six to nine seconds long. It takes about five minutes to make each video, and users can choose from four different versions.

 The brand’s logo is in the upper right corner, and you can change the music. However, it’s still unclear whether users can modify the created videos or provide specific text instructions.

In addition, Amazon added a live image feature to its AI image generator so that campaigns can make short, animated images. The live image feature is for business clients and allows them to create animated campaign images that resemble the looping GIFs you see on web ads.

Amazon showed off the feature, but they haven’t said much more about the video generator. Both tools are in beta right now, and only some US advertisers can use them.