Amazon is now starting AI voice search for Fire TV devices

Amazon‘s AI-powered search feature for Fire TV lets Alexa answer questions about TV shows and movies, make personalized suggestions, and suggest content on streaming services. This makes Fire TV devices more useful.

 Amazon is rolling out an AI-powered search feature for Fire TV that will let Alexa answer general questions about TV shows and films and make more specific suggestions based on what users like.

Amazon announced the feature at their annual devices event in September of last year. Amazon owns a large language model (LLM) that powers it.

The AI can respond to specific queries such as, “Which movie has the line ‘Life is like a box of chocolates?’ that goes with that?” “Forrest Gump, by the way.” Plus, it can show you choices based on the actors, characters, genres, and themes.

New Alexa Feature for Fire TV: Streamlined Content Suggestions

Alexa can also suggest shows and films that are available on streaming services that you already pay for. So, if you tell Alexa to search for psychological thrillers with twisty endings, it will only show you books that you can read.

In a few weeks, people in the United States who have Fire TVs running Fire OS 6 or later will be able to use the new feature.

Amazon is still adding AI-powered features to Fire TV, and the new search feature is the latest one.

The company has already released three Alexa experiences that let you play games and make music, as well as an AI-powered image generator for making TV backgrounds.