Adobe announced on Monday that it is beginning to allow the use of third-party generative AI tools from OpenAI and others in its well-known video editing software.
A lot of people in the film and TV industries use Adobe’s Premiere Pro app. This year, the San Jose, California-based company wants to add AI-based features to the software, like users will be able to fill in blanks in a scene with AI-generated objects or get rid of distracting elements in a scene without having to do a lot of tedious manual work from a video editor.
Firefly is an AI model that Adobe has already used in its Photoshop software for editing photos. Both of these features will depend on it. OpenAI, Midjourney, and other startups are giving Adobe a lot of competition. Adobe has made an effort to differentiate itself by providing users with indemnity against copyright claims and training its Firefly system with data to which it has complete rights.
However, Adobe also announced on Monday that it is working on a way for Premiere Pro users to use third-party tools from OpenAI, Runway and Pika Labs. The move could help Adobe, whose stock price has dropped about 20% this year, Wall Street worries that its main businesses are in danger because of AI tools that make images and videos.
Deepa Subramaniam, Adobe’s vice president of product marketing for creative professional apps, said that the company has not decided yet how to split the money that third-party AI tools used on its software platform will bring in.
Subramaniam said that Adobe users will be told when they are not using Adobe’s “commercially safe” AI models and that all Premiere Pro videos will make it clear which AI technology was used to make them.
“Our industry-leading AI ethics approach and the human bias work that we do, none of that’s going away,” he said. “We are excited to do is explore a world where you can have more choice beyond that through third-party models.”
